One of the biggest mistakes that people make is that they associate exposure with a lack of privacy. In search engine optimization, you want to be as exposed as possible so that people can find you online. That means that EVERYTHING you do online should be done with the intention of capitalizing on it for SEO purposes. Whether you are commenting on a blog or news story, always consider adding a backlink back to your site. When you send out emails, do you have a signature line that automatically adds your website URL to the bottom of the email? When you update your site, are you promoting your social networks? All of these tiny actions add up when you do them daily to create a powerful and highly exposed online presence.
1. SHARE YOURSELF
When you add a blog post or a news update to your site, how easy is it for other people to share that information? Do they have to copy and paste the URL to an email to send it? If so, you haven't exposed yourself enough and haven’t made it easy enough to share who you are and what you do with others. There are plenty of widgets that you can install into a blog that will allow you to add buttons to the bottom of each post that people can click to instantly share it with anyone on Facebook, Twitter, Reddit, Delicious, and so on.
There are so many social networks out there, and they all represent an opportunity to share yourself. However, you don't have time to cultivate all of those networks, so you must rely on others to share your content for you. Develop a network of people who will share, comment, and rate your content. This helps you to get noticed and shows that you aren't just online talking to yourself. Other people have joined the discussion too. It gives you credibility.
2. AUTOMATE YOUR EXPOSURE
At some point in this journey, you will realize that you have profiles on multiple sites and that you are having trouble keeping them fresh with content. There's no reason that you can't post the same information on multiple sites, as long as you realize that it's best to automate that action. You don't want to spend tons of time copying and pasting information all over the Web, and it wouldn't be appropriate anyways. Use tools like Friendfeed and Ping.fm to automate the updates you want to send to all of your networks from one central place. This makes it easier to manage an SEO campaign and to also provide multiple backlinks in one shot. It really can't get easier than that.
Check in regularly to each site and do add some live comments to make sure that people feel your presence online. However, try to automate your own posting so that it doesn't take up too much of your time. Once you get the hang of this, you'll be surprised at how quickly you can build an
online presence that not only excites your friends and followers, but also generates SEO riches from the Google search engine and beyond.
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