What's the point of all of this networking and link generation? The ultimate SEO jackpot is the viral link. In Internet marketing, you really do want to catch this bug. That's because if your link gets so popular that it literally becomes contagious, people will reciprocate your link over and
over to tell their friends, and on and on, and you’ll have instant high page ranking and the number #1 slot for Google stardom. As you know, nothing gets you more attention than being famous.
1. HOW TO INCREASE YOUR ODDS
Some types of online media are far more effective at going viral than others. For instance, online videos on YouTube are a very effective way to create interest and exposure for your site. It's also nice that they have a place to put a backlink to them back to your site. You don't even have to be serious to get attention. You can put up a humorous commercial for some product or service and ask people to rate, comment on, and share the video. If enough people like it, it will slowly start to spread across the Internet.
2. CONTROVERSY SELLS
Controversy can be a very effective way to gain attention, but only if it is positive in nature. If you get too much association with a negative and volatile controversy, people will shun your products and services, even if they visit your site to send you to hate mail. It's simply not worth it. Pick your topics for viral videos wisely and try to keep the mood light and positive.
3. CAPITALIZE ON BIG NAMES
Fame gets you noticed, but how are you going to grab the limelight when other people are already standing there? You can team up with big names to help you promote your content across the Internet. If you get your backlink on a site that already has a significant reputation, and they RECOMMEND you too, you will have a backlink that has significant weight.
The same is true of well-known websites. They have a higher page ranking, and those people they link to are instantly fed a huge stream of traffic and Google SERP rewards. Try to get yourself noticed by the big guys, and you will reap fame through association. It's not black hat, and actually, it's quite old school. It's not what you know, but who you know that can lead you to the big time.
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