You may be new to this whole SEO thing, but your competitors are probably not. At any rate, you should always do a little market research on what your competitors are doing to stay ahead of the game. This comes to keyword research and SEO strategies too. You may find that you are selling the exact same products and services, but they're able to generate massive Internet exposure and sales while you're lagging behind. That's probably because they know something that you don't: How to optimize their pages to get attention. Why not check out what your competitors are doing and copy the strategies that are working for them? It can only make you more competitive too.
1. THE NEAT SPY KIT
Ever watch those spy movies where the secret agent gets a neat spy kit that is complete with a steel-cutting laser pen and exploding cuff links? Well, you can get your own kit too to spy on your competitors online! It just takes some understanding of what services are out there that can make spying on others online a snap!
WebCeo.com offers a software product that not only helps you develop keyword lists, but also shows you how the competition stacks up against your choices. You can get valuable information on how to develop a good SEO strategy using this program, even if it comes with a small cost upfront. It is an investment that will pay back dividends.
If you really don't want to spend money, you can also get onto Google Alerts and set up alerts when your online competitors update their sites or send out press releases. You can use online keyword density analyzers that are free to see what they're doing and how they're targeting their demographics. It may be a bit of a hack, but it's still doable without spending money on extra programs.
2. SECRET AGENT MARKETER
On the sly, you can simply opt into your competitors’ email sales campaigns using some other name and email address. That way, when they start to market to their clients, you'll know exactly what they're doing. This is sort of like playing catch-up, and it works after the fact, but the best way to really develop SEO is to be proactive. Be the first to think up a killer approach because others will soon follow in your wake. The best time to profit from SEO is when you've taken the lead.
0 Comments