Let's face it; people who are important leaders get more attention than their followers. The same is true with SEO. Google has a way to assign rankings to different websites; it’s called PageRank. This PageRank tells Google and others how important and relevant your site is compared to others on the Internet. PageRank is not about keywords, but it does impact the attention you get on the Internet. PageRank is determined by a variety of factors, but much of it has to do with the quality and the number of inbound, non-reciprocating links to your content and site.
1. LOW PAGERANK KEEPS YOU DOWN
Page rank can keep you down when you're first starting to implement SEO techniques. If you don't have any page rank, Google will delay indexing your pages and adding them to the search engine. Obviously, you can't get to the top of the SERPs if you're not even being indexed. So, it pays to get your PageRank up. After you have been steadily crawled, it doesn't have as much influence on keeping you from getting to the top. Initially, you want to have a strong page rank of at least a 3 or higher, just to put you on the map.
2. QUALITY AND QUANTITY OF INBOUND LINKS
You can raise your page ranking by getting a high number of links, getting high-quality links, or both. They basically represent the neighborhood and how relevant you are to the niche you are marketing. Some of the best
inbound links are when official segments of the public sector reference your site as a valuable resource. If you get a .gov or a .edu site to link to you, you automatically are associated with more credibility, and as a result, your page rank increases.
However, if you have thousands of backlinks, and the anchor text of those inbound links use keywords that associate you well with that niche, you can also gain significant page ranking. Anchor text is what the visitor sees listed as the description of the link instead of the URL on your site or others. It's a situation where one or the other can work to your benefit.
3. FIND OUT MORE ABOUT YOUR BACKLINKS
You can find out who is linking to you or to your competitors by going to www.backlinkwatch.com. This nice online tool checks who is linking to a particular URL just by typing the URL into the search box. In some cases, online directories need a page rank of 3 or more to list them in a directory, so concentrating on raising your page rank can also help you gain more exposure on online directories too.
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