In the past, keywords were used in meta description tags to give a search engine the hint about what the page talked about. Black hat marketers began to exploit that vulnerability by adding highly searched keywords into that area and basically making that criteria useless to Google. Thus, Google decided to downgrade that criterion, and as a result, keywords are evaluated as a percentage of the actual content on the site for relevancy, not for just showing up in coding. If you know how the search engines rate keywords, you can still game the system a bit, but not without actually creating content that has some value. That's the entire point.
Here are a few things to know about keywords when you are writing content for SEO.
* STUFFING IS ONLY FOR TURKEYS
Stuffing tastes great at Thanksgiving time, but stuff too many keywords into your content, and you'll get a rapid case of indigestion when Google sandboxes your site. The moral is clear: Stuffing is only for turkeys. This might have been a great black hat technique in the past, but today, Google's analytics are so powerful that they not only look for relevant keywords on your pages, but they also determine how often and where you've placed them. On average, if you put more than 2% of your content as a single keyword, it will count against you, not for you. That means that if your page is a 500-word blog post, at most, any single keyword should not show up more than 10 times. Between 5 and 10 times is average and expected; anything else is considered as stuffing.
* USE YOUR KEYWORDS CAREFULLY
You can put the keywords anywhere on your page, but they count more towards relevancy in the search engine analytics when they are placed in headers near the top of the article and are bolded. These actions indicate to the analyzer that the topic is important to the writer and will carry more weight in the search engine.
Matching keywords to powerful keywords that you've already researched as having high searchability and low competition is also an easy way to
get a higher ranking. It's not just the amount of times you use the keywords, but what keywords you use that determine your SEO ranking. If you use a highly competitive keyword, it doesn't matter if you follow all of the guidelines, as other people have mined that attention long ago.
You'll automatically fall near the bottom of the SERPs. Pay attention to how to find good keywords in order to attain higher rankings in the search engines.
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