It stands to reason that if Google is the major search engine that uses SEO to create search engine placement, then using their programs can help to boost your visibility. Using AdWords as an Internet marketer can help you game the system for better search engine placement, but it will cost you some money to do it.
1. THE ADWORDS/ADSENSE PROGRAM
AdWords is the program Google uses to let Internet marketers compete for advertising based on a cost-per-click (CPC) model. A marketer or online business might want to develop a sales campaign whereby they are selling tulip bulbs, for instance. They go online and do research on different keywords that can be used to search or to describe the types of tulips they have. They find one that is highly searched but without much competition, and they find out what the average CPC that others are paying for it. If they want the pages that they build on their site to be at the top of the Google search engine results pages, they can bid more for the AdWords keyword. That will make that keyword more attractive to publishers who are looking for high-paying keywords and are trying to
game the system too. Thus, the pages will automatically attract more traffic due to showing up more on Google.
AdSense is the publishing part of the AdWords program. There, Internet marketers can use keywords in their content and install Google ads on the page. The Google analytic tool will look for specific keywords and serve up an ad for visitors to click on. If the person who built the page gets it right, higher CPC offers will be shown, and they will stand to make more from the advertising. That's why when a business owner buys AdWords, he/she also contributes to the popularity of the site by encouraging backlinks through advertising.
2. IT SOUNDS SIMPLE, BUT IT'S NOT
This type of SEO is not viewed as an organic approach. It borders on black hat techniques, but it is acceptable (probably because everyone is getting paid). It is a way to sponsor more attention to your website, which will increase its SEO ranking. It's not as simple as just opening your pocketbook, however, as other Internet marketers are competing for the same keywords and attention as you are. It can be fairly easy to commit to a small advertising budget and not get much extra attention at all.
Commit to too large a budget, and you will have spent yourself into a corner. It's a very tricky way to get better search engine rankings and is best left to those that really understand the system. It's not a strategy for beginners.
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